WHY’S EVERYTHING GOTTA BE SO HARD!

Well, we’ve made it easier with the KULA Softy series. Yep, it’s still round...but now constructed with a watertight, heavy duty softshell filled with badass insulation. With a watertight zipper, you can sling it around and it won’t leak a drop. But don’t let soft get you down, this baby still packs the goods and will keep them cold till the cows come home. From day tripper to the beach to a sneaky afternoon in the office, the KULA Softy is sure to keep you satisfied. No messing around...

YOU GOT OPTIONS

GREY or VERGE CAMO

It may be soft but it ain’t weak. This 840 Denier, Double TPU coated rip stop fabric will give even a gator a run for its money in the tough department. The KULA Softy comes in Grey and Verge Camo, to match your board and your style.

DESIGNED TO PERFORM

Gatorhyde

It may be soft but it ain’t weak. This 840 Denier, Double TPU coated rip stop fabric will give even a Gator a run for its money in the tough department.

Holy Molles

We’ve included this MOLLE grid so you can attach whatever. From carabiners to knives we’re sure you’ll have plenty of options.

Tote® Handle

Outfitted with a rotating stainless steel handle, the KULA can easily be transported with one hand.

The DamZip

As its name suggests, it can block some water. Whether going out or coming in, this Dam ain’t gonna leak.

Badass® Insulation

We’ve cold tested the KULA for days in a bunch of different conditions and found that your ice will consistently outlast you in the heat.

270 Hinge

With a unique rear hinge design the lid can open “all-the-way” so you can grab your drink from any side.

Softy Sling Latch Points

We’ve attached plastic latch points for the Softy Sling (included) just in case you need a helping shoulder to carry the load.

Sticky™ Feet

Raised feet help keep the softy from sliding all around.

Large Capacity

KULA makes the perfect companion for that backyard barbecue or pre-game tailgate party by toting plenty of beverages and food for all to enjoy.

Stash Pocket

A convenient place to store your “stash”, the pocket will stretch to fit a variety of different items. Less junk in your pockets!

2 Year Warranty

We are so confident in the quality of the KULA, we back it with a 2 Year Limited Warranty.

Weight	11 lbs
Volume	2.5 Gallons